CIMC Vehicles Awarded "Excellent Model in Guangdong Enterprise Culture Building" in 2018
Yesterday, it was learned from the Guangdong Research Committee of Corporate Culture that CIMC Vehicles (Group) Co., Ltd. was awarded the "Excellent Model in Guangdong Enterprise Culture Building" in 2018 for its "Digital Lighthouse Plant Publicity Project." Project leader Gan Yingxin was awarded the title of "Advanced Worker of Guangdong Enterprise Culture Building" in 2018.
In 2018, CIMC Vehicles, centering on the concept of "intelligent connectivity and integrated communication," carried out brand culture building to continuously enhance cultural confidence and cultural consciousness, tell the stories of CIMC Vehicles and spread positive energy with heart. Through resource integration, we mixed new content, new pattern and new technology into three driving forces to promote the innovative refining and efficient communication of brand culture, propel the transformation of cultural force into productivity, effectively enhance brand influence, and facilitate the value-added development of business.
It is reported that as the annual selection of corporate culture in Guangdong, this year's selection was guided by the Publicity Department of the Guangdong Provincial Party Committee, led by the Guangdong Research Committee of Corporate Culture, and co-sponsored by the corporate culture organizations of Guangzhou, Shenzhen, Zhuhai and other cities in the province. The selection aimed to show the outstanding achievements and useful experience in ideological and cultural building of Guangdong enterprises, and to give play to the demonstration and leading role of advanced models. Other enterprises selected in the list of excellent models included: Guangzhou Pharmaceutical Holdings Limited, Guangzhou Xiangxue Pharmaceutical Co., Ltd., China Merchants Securities Co., Ltd., and Country Garden Holdings Co., Ltd.
Relevant links
CIMC Vehicles: Building enterprise brand culture by "mixed elements"
Link of Manager Today: http://www.sino-manager.com/?p=108121
CIMC Vehicles builds a Chinese brand with CIMC characteristics by "diversified elements"Link of the all-media platform of People's Daily:http://www.msweekly.com/show.html?id=105017